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Crown Lynn Advertisements in Australia

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Crown Lynn Advertisements in Australia Empty Crown Lynn Advertisements in Australia

Post  BrunoL Mon 7 Jun - 13:31

I've been searching through Trove - an Australian website that has links and resources from a variety of libraries, museums etc. in Australia.

Among the entries were a large number of advertisements for Crown Lynn, including colour scans from the Australian Womans' Weekly.
(There are also the earlier advertisements for Ambrico Ware which Ev has linked to in a separate post).

A few which caught my attention:
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Last Wave
20 piece set $58.95 AUD, 36 piece set $99.59 AUD, Coffee Pot $29.95 AUD
(The Australian Women's Weekly - 18 August 1982)
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Crown Lynn Will Shortly be Making Dinner-sets and Artware Specifically for Fiji and Pacific Islands
Three black and white images of production in process, including what looks like colour glazing with a spray gun.
(Pacific Islands Monthly - 1 July 1962)
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Crown Lynn Pioneer
We set out to capture it. . . the proud simplicity of the early settler. The elusive beauty of Autumn. And we succeeded.
Plus bonus offer of 2 x 12" Oval Platters with every 20 piece dinnerset purchased.
(The Australian Women's Weekly - 6 December 1978)
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"Tres Bon*" a new Crown Lynn release
20 piece $9.25 36 piece set $17.95. - "Tres Bon" Pronounced "Tray Bon", in France literally means "Very Good" or "Very Attractive"
(The Canberra Times - 2 May 1968)
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Autumn Splendour
Sunday-Mums day-always!
Give Crown Lynn Dinnerwear. (Mother's set for life... 'cos it's replaceable.)
(The Australian Women's Weekly - 5 May 1965)
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"Crown Lynn" Dinner Set - 60 piece Apollo White
Beautiful dinner setting that mum can enjoy year after year. Normal setting for 8 plus sugar bowl, gravy boat and tray, covered cheese dish, salt & pepper, large serving bowl and 2 jam dishes.
(The Canberra Times - 28 April 1977)
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Reflections
Ojoyojoy!
Give Crown Lynn. (Replaceable dinnerwear to keep you intact...always!)
(The Australian Women's Weekly - 23 December 1964)
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Hacienda - Moonglow - Topaz - Echo
Crown Lynn 20 piece dinner set from $11.40
(The Canberra Times - 11 November 1971)
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Dorothy Thorpe (Pine and Palm Springs. Dorothy Thorpe-styled - no ball handles here)
Paul Gauguin.
Robert Louis Stevenson.
James A. Michener.
Dorothy Thorpe.
(who?)
(The Australian Women's Weekly - 10 May 1967)
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Beautiful Tableware by Crown Lynn of New Zealand... a pleasure to give... a delight to receive! Landscape, Pioneer, Sunset, Evening & Delicacy.
The latest designs from the Crown Lynn tableware selection reflect all of New Zealand's beautiful scenery, from the intriguing interpretation of "Landscape" pattern, reminiscent of a deeply etched river bed to "Evening" and "Delicacy" featuring delicate arrangements of wildflowers and native grasses on crisp white backgrounds.
(The Australian Women's Weekly - 12 December 1979)
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New brilliant designs in high fired ironstone Pioneer and Penny Lane
The designs feature extraordinary toughness and dishwasher-safe permanent colours.
(The Australian Women's Weekly - 22 September 1976)
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Our exclusive 3 week offer! Modern Kelston dinner sets by Crown Lynn at this special low price. (Kontiki, Honey, Moss, Meridian, Carnival)
2 EXCITING SHAPES
5 SPARKLING COLOURS
Grace your table with the beautiful Kelston earthenware by Crown Lynn, attractively styled in warm spicy tonings or exciting abstract designs. Two modern shapes to choose from - at this remarkably low price.
(The Australian Women's Weekly - 19 March 1975)

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Some of the ads are great as period pieces in their own right (though some of the language, especially in the 1960's advertisements probably wouldn't fly with today's customers!).

A couple of highlights:

  • Interesting to hear how the 60 piece Apollo set was advertised as having a covered cheese dish - presumably that was the long butter dish and lid though we may never know for sure.
  • Also interesting that in export markets there were no issues with Crown Lynn and Kelston brand names appearing together. Something I can't imagine happening back "home" in New Zealand.
BrunoL
BrunoL

Number of posts : 68
Location : Palmerston North
Registration date : 2016-01-26

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Post  Ev Mon 7 Jun - 16:41

Thanks a lot Bruno Very Happy

I enjoy going through that resource too.
Here is the covered cheese dish, but it sits on a side plate
https://www.newzealandpottery.net/gallery/Crown-Lynn-Shapes-Catalogue-with-Four-Digits/Castware-Earthenware-1000-1599/1130-round-fluted-butter-cover-canada-this-sits-on-an-Apollo-side-plate-pic_6824.htm

Also different outlets got Crown Lynn and Kelston brand names and they were keenly protected. For example Milne and Choyce got the Crown Lynn brand and Woolworths got the Kelston brand. Don't quote me on that, but it goes something along those lines.
Ev
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Post  BrunoL Mon 7 Jun - 20:42

Just for fun I thought I'd have a go recreating the Beautiful Tableware ad from 1979 (third from bottom) but with a couple of pattern changes... hopefully one day I'll manage to fill in the blanks  Laughing

Where the patterns changed I tried to fill in the gaps using as much of their marketing style as I could...

BrunoL
BrunoL

Number of posts : 68
Location : Palmerston North
Registration date : 2016-01-26

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